CoStar Group runs a network of websites and data tools that help people find, analyse, and transact in real estate. The core business is simple: professionals and consumers pay a monthly fee to access property databases, analytics, and marketplace listings across brands including CoStar, LoopNet, Apartments.com, and Homes.com. In 2025, about 93% of total revenue came from these subscriptions. The company earns the rest through one-off transactions — auction fees on Ten-X, premium single listings, Matterport camera sales, and data capture services. The diagram below traces where the money goes.
How CoStar Group Makes Money
flowchart TD
A["Field Research + AI Team"] -->|"Collects and verifies data"| B["Centralized Real Estate Database"]
B --> C["CoStar + LoopNet Subscriptions $1.6B"]
B --> D["Apartments.com + Homes.com Listings"]
B --> E["Matterport 3D Twins + Auctions"]
C --> F["Total Subscription Revenue $3.2B\n78.9% gross margin"]
D --> F
E --> F
F -->|"$0.4B operating cash flow"| G["Reinvest in Data + Products"]
G --> B
G --> A
Five years of financial data tell a clear story: revenue has grown every single year, from $1.9 billion in 2021 to $3.2 billion in 2025. That is meaningful, consistent growth. But the costs have grown even faster. Selling and marketing expenses alone hit $1.6 billion in 2025 — nearly half of all revenue. The company swung from a net income of $375 million in 2023 to just $7 million in 2025. Free cash flow turned negative in 2024 before recovering slightly to $0.1 billion in 2025. The business is deliberately spending its way toward a bigger position, particularly in residential real estate through Homes.com.
Annual Revenue 2021–2025
Revenue in billions of US dollars. Source: XBRL financials.
Gross margins have held up remarkably well given the scale of investment. The company kept gross margins above 78% every year from 2021 through 2025 — meaning for every dollar of revenue, roughly 79 cents remained after direct costs. That is a sign the underlying subscription product is not getting cheaper to deliver. What is eating into profits is the deliberate choice to spend heavily on sales staff, TV advertising, and software development as CoStar tries to take share from established residential competitors like Zillow and Realtor.com.
78.9%
Gross margin in 2025 — held near 80% for five consecutive years despite heavy investment spending
What is a 3D digital twin?
A digital twin is a detailed, interactive 3D model of a real physical space — like a virtual walk-through of a building you can explore on a screen. Matterport makes the cameras and software that create these models. CoStar acquired Matterport in February 2025 and is weaving 3D tours into its property listings and AI-powered search tools.
The acquisitions of Matterport in February 2025 and Domain (Australia's leading property marketplace) in August 2025 mark a significant shift in ambition. These deals added new revenue — Matterport contributed $147 million in 2025, and Domain added $95 million to residential revenue — but they also piled on costs. Customer base amortisation expense jumped 168% to $118 million in 2025. Integration of these businesses is expensive and still in progress. The company is simultaneously trying to merge Matterport's hardware supply chain, Domain's Australian marketplace, and its existing US platforms into one coherent product.
2025
milestone
Matterport and Domain bring new scale — and new complexity
The Matterport acquisition in February 2025 added 3D digital twin technology, hardware sales, and a global subscription base. The Domain acquisition in August 2025 gave CoStar a leading residential marketplace in Australia. Together they added over $240 million in 2025 revenue but also triggered a sharp rise in costs, pushed net income down to $7 million, and created significant integration work that management says will carry into 2026.
The balance sheet has shifted notably. Net debt — that is, debt minus cash on hand — moved from negative $4.2 billion in 2023 (meaning the company held far more cash than debt) to negative $0.6 billion in 2025. In plain terms, CoStar spent down a large cash cushion to fund these acquisitions. It still holds more cash than debt, but the buffer is much thinner than it was two years ago. At the same time, the company is building a large research and technology campus in Richmond, Virginia, which will consume additional capital over several years.
$4.2B
Net cash position — end of 2023
$0.6B
Net cash position — end of 2025
The cash cushion shrank by $3.6 billion in two years, primarily due to the Matterport and Domain acquisitions and the Prior Stock Repurchase Program.
There are four documented risks worth understanding. First, most of CoStar's customers are real estate professionals. If high interest rates or an economic slowdown cause those professionals to cut spending, subscription cancellation rates could rise. The company's own data shows renewal rates already ticked down slightly, from 90% in 2023 to 89% in 2025. Second, Google and Bing send the majority of visitors to CoStar's websites. A change in how those search engines rank real estate sites could drain traffic overnight. Third, Matterport relies on a small number of suppliers — some in China — for its cameras and hardware. Tariffs, shipping disruptions, or supply shortages could raise costs or delay product availability. Fourth, integrating three large acquisitions at the same time — Matterport, Domain, and Visual Lease — while also building a new campus creates real execution risk. If any of these integrations stalls, the expected revenue and cost benefits may not materialise.
$308M
Annualised net new subscription bookings in 2025 — the clearest forward signal of subscription revenue momentum
CoStar has pursued and won significant intellectual property cases against competitors who copied its property photographs. A $500 million judgment against Xceligent and an ongoing case against CREXi show the company treats its database as a protectable asset — not just a business tool.
The Bet
CoStar's residential push — centred on Homes.com — can attract enough real estate agents and homebuyers to justify years of heavy losses in that segment, eventually generating subscription revenue that rivals or exceeds what the commercial business earns today. The commercial platform is profitable and cash-generative. But the company is choosing to redirect that cash into building a residential marketplace from a distant position against entrenched competitors. If Homes.com fails to reach the scale needed to sustain itself, the spending absorbed over several years will not be recovered, and the combined business will have permanently smaller margins without the offsetting residential revenue to show for it.
Open question
CoStar has a proven, high-margin commercial real estate business and a growing but deeply unprofitable residential bet. It spent down $3.6 billion in cash reserves in two years, net income fell from $375 million to $7 million, and it is now integrating three large acquisitions simultaneously while building a new campus. Can Homes.com capture enough of the residential market — against Zillow and others with far greater name recognition — to justify the sustained losses, or will CoStar's commercial strengths be permanently diluted by a residential expansion that never reaches escape velocity?
Compiled · 10-K · FY2025
Real Estate Market Dependency
The company makes most of its money from real estate professionals and customers. If the real estate market slows down due to high interest rates, job losses, or economic problems, customers will cancel their subscriptions and spend less on advertising, which could significantly reduce the company's revenue.
Search Engine Dependency
Google, Bing, and other search engines send most of the visitors to the company's websites. If these search engines change how they rank websites or start competing directly in real estate, traffic to the company's sites could drop dramatically, reducing the number of customers and advertisers.
Matterport and Domain Integration Risk
The company recently bought Matterport (a 3D camera company) and Domain (a real estate site). Combining these new businesses with existing operations is expensive and risky. If integration fails or takes longer than expected, the company could waste money and lose key employees, making it hard to get the benefits from these purchases.
Matterport Hardware Supply Chain
Matterport depends on a small number of suppliers, some in China, to make its cameras and hardware products. If suppliers get disrupted by tariffs, wars, shipping problems, or other issues, Matterport won't be able to make and sell products on time or at reasonable costs.
Richmond Campus Capital Costs
The company is spending a lot of money to build a large research center in Richmond, Virginia over several years. If this project costs more than expected or the company's cash flow drops, it could reduce money available for other uses and make it harder to pay debt obligations.
10-K Item 1A · Risk Factors