Consumer Discretionary · FY2025 10‑K ↗ F · NYSE
Ford Motor Co
1903 2025
1903 Ford founded
1913 Moving assembly line
1929 Great Depression hits
1945 Post-war recovery begins
1973 Oil crisis and recession
2005 Bonds downgraded to junk
2006 Way Forward plan launched
2020 Jim Farley becomes CEO
2021 Strong profit year
2025 Revenue reaches $187 billion but loss reported
Wikipedia history · XBRL financial data

Ford Motor Company makes its money in three distinct ways: selling vehicles under the Ford and Lincoln brands through a network of roughly 8,226 dealerships worldwide, providing commercial fleet customers with trucks, vans, and related services through a division called Ford Pro, and financing car purchases and leases through its lending arm, Ford Motor Credit. The vehicle side of the business is split further into Ford Blue, which covers gasoline and hybrid models, and Ford Model e, which covers electric vehicles. In 2025, Ford sold approximately 4,395,000 vehicles at wholesale across the globe, generating $187.3 billion in revenue. The diagram below traces where the money goes.

How Ford Motor Company Makes Money
flowchart TD A["Vehicle Manufacturing 4.4M units/year"] --> B["Dealer Network 8,226 dealerships"] B --> C["Retail & Fleet Sales 187.3B revenue"] C --> D["Three Operating Segments Blue, Model e, Pro"] D --> E["Ford Credit Financing 13.3B financing/leasing"] C --> E E --> F["Cash Flow 21.3B operating"] F --> G["Product Development New vehicles & EVs"] G --> A F --> H["Dealer Inventory Support & incentives"] H --> B I["Raw Materials Steel, lithium, cobalt"] --> A

Five years of financial data tell a complicated story. Revenue climbed steadily from $136.3 billion in 2021 to $187.3 billion in 2025, which looks like growth. But gross margin moved in the opposite direction, falling from roughly 15.9% in 2021 to just 6.8% in 2025. That means Ford is making far less profit on each dollar of sales than it did four years ago. The company still generated $21.3 billion in cash from operations in 2025, which is its strongest operating cash flow in the five-year window. Free cash flow, the money left after capital spending, came in at $12.5 billion in 2025, also an improvement. So the cash engine still runs. The problem shows up on the bottom line.

Ford Gross Margin (%), 2021 to 2025
2021
15.9%
2022
15.0%
2023
14.6%
2024
14.4%
2025
6.8%
Gross margin has fallen every year for five consecutive years, dropping sharply in 2025 as large EV-related charges hit the cost base.

The net loss in 2025 was $8.2 billion. That loss was driven almost entirely by one decision: Ford wrote down roughly $13.8 billion in charges in the fourth quarter of 2025 alone, mostly because its electric vehicle strategy failed to deliver. Ford cancelled three planned electric vehicles, ended production of the current F-150 Lightning electric truck, and recorded an $8.4 billion impairment charge on the assets of its Ford Model e division. It also wrote down its investment in a battery joint venture called BlueOval SK. These are called special items, and they are real cash or value losses even if the accounting labels them as one-time events.

$4.8B
Ford Model e operating loss in 2025, after improving from a $5.1B loss in 2024

While the electric vehicle division kept losing money, the other two main business units held up. Ford Pro, the commercial truck and van business, earned $6.8 billion in operating profit in 2025, even though that was down from $9.0 billion in 2024, hurt by softer fleet pricing and higher tariff costs. Ford Blue, the gasoline and hybrid vehicle business, earned $3.0 billion in operating profit. Ford Credit, the lending arm, actually improved, earning $2.6 billion, up from $1.7 billion a year earlier. The business is not uniformly broken. It has a profitable core that is being dragged down by the cost of an EV transition that has not gone to plan.

What is net debt, and why did it swing so dramatically?
Net debt is what a company owes after subtracting the cash it holds. When net debt is negative, it means the company holds more cash than it owes, which is a sign of financial cushion. Ford's net debt flipped from negative $24.9 billion in 2023, meaning it had more cash than debt, to positive $135.6 billion in 2024 and $140.0 billion in 2025. This shift is largely explained by the large debt portfolio inside Ford Credit, the lending division, which borrows money in order to lend it to car buyers. The jump reflects how the balance sheet is measured when Ford Credit's debt is included in the consolidated total.

The risk picture at Ford is specific and documented, not just the usual business warnings. Start with the supply chain. In September and November 2025, fires at a Novelis plant in New York disrupted aluminum supply to Ford. Aluminum goes directly into trucks, including the high-volume F-150. Production dropped in the fourth quarter of 2025 as a result. Ford also depends on lithium, cobalt, nickel, and rare earth minerals for EV batteries. China has restricted exports of some rare earth minerals, creating a sourcing vulnerability that Ford cannot easily resolve on its own.

2025
crisis
Ford writes down $13.8 billion and retreats from its EV roadmap
In the fourth quarter of 2025, Ford cancelled three planned electric vehicles, ended production of the F-150 Lightning, recorded an $8.4 billion impairment on Ford Model e assets, and wrote down its BlueOval SK battery joint venture by $3.2 billion. The company also announced it would exit the BlueOval SK joint venture entirely, receiving the two Kentucky battery plants in exchange for its membership stake. This was not a gradual strategic shift. It was a sharp reversal driven by lower-than-expected EV demand, reduced government incentives, and pricing pressure across the EV market.

Tariffs are a second specific threat. Ford's own filings state that gross tariff costs in 2025 were about $3 billion, with a net operating profit impact of about $2 billion after partial offsets. As of December 31, 2025, Ford had a $974 million receivable on its books for tariffs it had already paid but not yet been refunded. The timing and reliability of those refunds is uncertain. If tariffs on auto parts for U.S. assembly are sustained for an extended period, Ford's own filings say this will have a significant adverse effect on U.S. production.

$3B
Ford's gross tariff costs in 2025, with a net operating profit hit of about $2 billion after partial offsets

There is also a safety compliance risk that is already active, not hypothetical. Ford is operating under a consent order with NHTSA, the U.S. government agency that oversees vehicle safety. An independent third party monitors Ford's safety processes under this order. Separately, approximately 3.5 million vehicles have Takata airbag inflators that may be unsafe, and another 2.5 million vehicles have inflators from ARC Automotive and Delphi that also carry potential recall risk. Recall costs are unpredictable and can be very large.

What is a consent order and why does it matter?
A consent order is a formal agreement between a company and a government regulator. The company agrees to follow specific rules and submit to oversight, usually after a safety or compliance problem. At Ford, NHTSA requires an independent monitor to watch how the company handles vehicle safety decisions. This limits Ford's flexibility and signals that regulators are watching closely. If Ford violates the terms, the consequences could include fines, production restrictions, or forced recalls.

Ford also locked itself into long-term supply contracts to buy raw materials for EV batteries at fixed prices. If EV demand stays lower than planned, Ford still owes those suppliers. The filing acknowledges that if EV demand undershoots, Ford could be forced to pay for materials it does not need, or pay penalty costs for breaking the contracts. That is a real financial overhang, not a future risk, because EV demand has already come in below what Ford expected when it signed those agreements.

$6.7B
Ford Model e revenue 2025
$4.8B
Ford Model e operating loss 2025
Ford's electric vehicle division sold $6.7 billion worth of vehicles in 2025 and still lost $4.8 billion doing it. Every dollar of EV revenue cost Ford roughly $1.72 to produce and deliver.

The profitable part of Ford right now is Ford Pro, the commercial division that sells Super Duty trucks and Transit vans to businesses and governments. Ford Pro earned $6.8 billion in operating profit in 2025 on $66.3 billion in revenue, an operating margin of 10.3%. That is the healthiest margin in the company. Ford Blue's hybrid vehicle sales also grew in the U.S., with hybrid wholesales rising to 216,599 units in 2025. The gasoline and hybrid business is what is funding everything else.

10.3%
Ford Pro operating margin in 2025, the highest of any Ford segment and the business unit carrying the most weight
The Bet
Ford Pro and Ford Blue together generate enough profit, reliably and repeatedly, to absorb the cost of rebuilding the electric vehicle strategy from scratch while also funding the compliance credits, recall liabilities, and tariff costs that sit on top of the business. Ford cancelled its original EV roadmap in 2025 and now needs to define a new one, including extended range electric vehicles. If commercial truck and van demand softens, if fleet pricing stays under pressure, or if hybrid and gasoline vehicle margins compress due to competition or regulation, the profitable core that is paying for everything else shrinks at exactly the moment Ford needs it most. The model works only if Ford Pro and Ford Blue stay strong long enough for a revised EV plan to reach profitability, which Ford Model e has not come close to achieving yet, losing $4.8 billion in 2025 on a negative 72.1% operating margin.
Open question
Ford has a cash-generating commercial and gasoline vehicle business, a lending arm that is improving, and a credible reset of its EV ambitions underway. It also has a $4.8 billion annual operating loss inside Ford Model e, a consent order with its safety regulator, roughly 6 million vehicles with potentially unsafe airbag inflators, $3 billion in annual tariff exposure, and a gross margin that has been cut in half in five years. The company earned $187.3 billion in revenue in 2025 and lost $8.2 billion doing it. Can Ford Pro and Ford Blue sustain their profitability long enough, and at a high enough level, for a rebuilt electric vehicle strategy to reach breakeven before the cost of the failed first attempt, the regulatory obligations, the safety liabilities, and the tariff burden consume the financial cushion that makes the whole plan possible?
Compiled · 10-K · FY2025
Total Revenue (5-year)
2021
$136B
2022
$158B
2023
$176B
2024
$185B
2025
$187B
Revenue grew from $136B in 2021 to $187B in 2025, a 37% increase over 5 years.
XBRL · Total revenue · Segment breakdown not reported separately
Gross Margin Trend (5-year)
2021 2025
Gross margin moved from 15.9% (2021) to 6.8% (2025).
Operating Cash Flow (5-year)
2021
$16B
2022
$6.9B
2023
$15B
2024
$15B
2025
$21B
Cash Conversion
-2.61×
A negative cash conversion ratio (-2.61×) typically reflects a loss year or unusual working capital swings.
XBRL · 10-K Financial Statements · FY2025
FY2025
$140B
↑ 3% year over year
FY2024
$136B
Net debt was roughly stable year over year.
XBRL · Balance Sheet · 10-K · FY2025
William Clay Ford, Jr.
Chief Executive Officer
$28M
Sherry A. House
Chief Financial Officer
$8M
Alicia Boler Davis
President, Ford Pro
$19M
J. Douglas Field
Chief Electric Vehicle, Digital, and Design Officer
$15M
John T. Lawler
Vice Chair
$12M
DEF 14A · Proxy Statement
Jun 23, 2026
THORNTON JOHN L
$0.15M
Feb 19, 2026
FORD WILLIAM CLAY JR
Executive Chair and Chair
$1.93M
Nov 14, 2025
THORNTON JOHN L
$0.10M
Jul 1, 2025
Frick Andrew
President, Ford Blue & Model e
$0.33M
Jul 2, 2025
Frick Andrew
President, Ford Blue & Model e
$0.34M
3 purchases and 2 sales by insiders over the past two years.
Form 4 · SEC filings · Last 24 months
Vanguard Group
11.8%
BlackRock
7.1%
State Street
4.8%
Geode Capital Management
3.0%
Morgan Stanley
1.1%
Northern Trust
0.9%
Goldman Sachs
0.7%
UBS Group
0.7%
Vanguard Group is the largest institutional holder with 11.8% of shares outstanding.
13F filings
Operational
Ford's Ford+ transformation plan is critical to the company's future, but if the company fails to execute it successfully or at the pace shareholders expect, it could harm financial performance and trigger shareholder activism that distracts management.
Regulatory
Ford is under a consent order with NHTSA (the government agency that oversees vehicle safety) that requires an independent third party to monitor the company's safety processes. The company also faces potential large recall costs related to approximately 3.5 million vehicles with Takata airbag inflators and 2.5 million vehicles with inflators from ARC Automotive and Delphi that may be unsafe.
Operational
Ford depends on a complex global supply chain for components and raw materials like lithium, cobalt, and nickel needed for electric vehicle batteries. Disruptions from fires at suppliers (like the 2025 aluminum supplier fires), tariffs, China's restrictions on rare earth minerals, or supplier financial problems could halt production and increase costs significantly.
Financial
Ford has signed long-term contracts to buy raw materials for electric vehicle batteries at prices that lock in costs even if the company doesn't need as much material as expected. If electric vehicle demand stays lower than planned, Ford could be forced to pay suppliers anyway or pay extra costs, hurting profits.
Market
Electric vehicle adoption has been lower than the industry expected, and recent U.S. policy changes have reduced EV incentives, making it harder for Ford to compete. If Ford cannot adjust its EV strategy quickly enough or if customers continue choosing gasoline vehicles over electric ones, the company could face major financial losses from its EV investments.
10-K Item 1A · Risk Factors
Cash vs earnings
AR growth
Inventory
Share dilution
Debt trend
·
One-time charges
·
Goodwill
·
Customer conc.
Nothing flagged.
10-K · XBRL · Computed signals