Consumer Staples · FY2025 10‑K ↗ PEP · Nasdaq
Pepsico Inc
1898 2025
1898 Pepsi Created
1923 Bradham Bankruptcy
1965 Pepsi-Frito Merger
1978 Restaurant Expansion Begins
1997 Restaurant Spinoff
1998 Tropicana Acquisition
2001 Quaker Oats Merger
2008 Russia Investment
2020 Pioneer Foods Acquisition
2022 Russia Exit and Refocus
2024 Sabra Acquisition
Wikipedia history · XBRL financial data

PepsiCo sells things people eat and drink every single day. Lay's chips, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker oatmeal, and dozens of other brands fill store shelves in more than 200 countries. The company makes money two ways: it sells finished products directly to stores and restaurants, and it sells concentrated flavoring to independent bottlers who then make and deliver the drinks themselves. Both streams keep cash coming in continuously, because chips and beverages are not one-time purchases. People finish them and buy more. The diagram below traces where the money goes.

How PepsiCo Makes Money
flowchart LR A["Brand Portfolio Lay's, Pepsi, Gatorade"] --> B["Manufacturing & Packaging"] B --> C["Distribution Network DSD, Warehouse, E-commerce"] C --> D["Customer Sales $93.9B revenue"] D --> E["Gross Profit 54.1% margin"] E --> F["Operating Expenses Marketing, R&D, Labor"] F --> G["Operating Income 12.2% margin"] G --> H["Cash Generation $7.7B free cash flow"] H --> I["Reinvestment Loop"] I -->|"Innovation, Equipment, Bottler Funding"| B I -->|"Brand Building, New Products"| A D -->|"Major Customer: Walmart 14% of revenue"| C E -->|"Commodity Price Volatility"| B

Five years of financial data tell a clear story about direction. Revenue has climbed every single year, from $79.5 billion in 2021 to $93.9 billion in 2025. That is consistent, steady growth across a period that included supply chain disruptions, high inflation, and geopolitical shocks. Gross margin has held remarkably stable across the same five years, hovering between 53% and 55% the entire time. That consistency matters because it shows the company has been able to raise prices fast enough to keep up with rising ingredient and packaging costs.

PepsiCo Annual Revenue (2021 to 2025)
2021
$79.5B
2022
$86.4B
2023
$91.5B
2024
$91.9B
2025
$93.9B
Revenue in billions USD, sourced from XBRL filings. Growth has been consistent across all five years despite cost pressures.

Cash generation tells a more complicated story. Operating cash flow was $11.6 billion in 2021, dipped to $10.8 billion in 2022, then recovered strongly to $13.4 billion in 2023, before easing back to $12.5 billion in 2024 and $12.1 billion in 2025. Free cash flow, which is what is left after the company pays for its factories, trucks, and equipment, followed a similar pattern: $7.0 billion in 2021, down to $5.6 billion in 2022, up to $7.9 billion in 2023, and settling at $7.7 billion in 2025. The company is still generating substantial cash, but the trend since the 2023 peak is worth watching.

$7.7B
Free cash flow in 2025, down from a peak of $7.9B in 2023

Debt has been creeping upward. Net debt stood at $34.7 billion in 2021 and stayed roughly flat through 2024 at $35.8 billion. Then in 2025 it jumped to $40.0 billion. That increase matters because it means the company is borrowing more at a time when interest rates are higher than they were a few years ago. The 10-K confirms that net interest expense rose $202 million in 2025 alone, driven by higher average debt balances and higher interest rates on that debt. More debt and higher rates is a combination that puts pressure on profits.

$34.7B
Net Debt (2021)
$40.0B
Net Debt (2025)
Net debt has risen $5.3 billion over five years, with most of the increase occurring in 2025. Higher interest rates make each dollar of debt more expensive to carry.

Profitability at the bottom line took a meaningful hit in 2025. Net income attributable to PepsiCo fell 14%, from $9.578 billion in 2024 to $8.240 billion in 2025. Operating profit dropped 11%. Part of that reflects one-time charges, including a large impairment charge tied to the Rockstar energy drink brand and costs related to acquisitions. But organic volume across the whole company also declined 2%, meaning people bought fewer of PepsiCo's products even before currency and deal effects are stripped out. Pricing kept revenue growing, but volume is moving in the wrong direction.

2022
crisis
Russia: A Market Too Big to Exit Cleanly
After Russia invaded Ukraine in 2022, PepsiCo stopped selling Pepsi and 7UP in Russia but kept selling milk and baby food products, citing the need to support employees and suppliers. By 2025, Russia still accounted for 5% of consolidated net revenue and 20% of the company's total cash and cash equivalents. Russia also represented 39% of the company's accumulated currency translation adjustment loss. That is a large exposure to a sanctioned, politically volatile market, and it sits quietly inside the numbers.

The documented risks facing PepsiCo are specific and serious. Mexico raised its sweetened beverage tax from roughly $0.09 to $0.17 per liter effective January 2026, making PepsiCo's drinks more expensive to sell there. Texas requires warning labels on products with artificial colors starting January 2027. Multiple governments are banning single-use plastics or requiring expensive recycled packaging content. Each of these rules adds cost or reduces demand in specific markets. None of them is a one-off event. They reflect a broad, sustained regulatory shift against sugary drinks and snack foods.

What Are GLP-1 Medications?
GLP-1 medications are a class of drugs originally developed for diabetes that have become widely used for weight loss. They suppress appetite. The concern for food and beverage companies is that people taking these drugs may simply eat and drink less, reducing overall demand for snack foods and sugary beverages. PepsiCo's own risk filings name GLP-1 usage as a documented threat to consumer demand.

On top of regulatory pressure, consumer habits are shifting. PepsiCo's own 10-K names the rise of GLP-1 weight-loss medications, growing concern about ultra-processed foods, and a move toward private-label brands as documented threats to demand. Walmart and its affiliates, including Sam's Club, represented 14% of consolidated net revenue in 2025. Losing or significantly reducing that relationship would cause material harm to the North America food and beverage segments specifically. Tariffs on imports from China, Canada, Mexico, and the European Union are adding unpredictable input costs on top of all of this.

14%
Share of consolidated net revenue from Walmart and Sam's Club in 2025. Losing this customer would materially harm the North America business.
What Is Organic Volume?
Organic volume strips out the effect of acquisitions, divestitures, and currency swings. It is the closest thing to a pure measure of whether real consumers are actually buying more or fewer of a company's products. When organic volume falls, it means the underlying demand is weakening, even if total revenue is still rising because of price increases.

PepsiCo is responding with real moves. It acquired full ownership of Sabra, the hummus and dip maker, in December 2024. It added Siete and poppi to its portfolio, both positioned toward health-conscious consumers. It is removing artificial colors from Lay's, Cheetos, and Doritos. It launched Pepsi Prebiotic Cola. It is testing an integrated food and beverage supply chain in North America to cut costs. These are genuine attempts to reshape the portfolio toward where consumer preferences are heading. Whether they are moving fast enough is the central unresolved question.

In 2025, PepsiCo held 16% of the U.S. liquid refreshment beverage market by estimated retail sales in measured channels, compared to Coca-Cola's 20%. The gap in carbonated soft drink share is even wider in many markets outside the United States, according to the 10-K.
The Bet
PepsiCo's snack business stays strong enough for long enough to fund the portfolio transformation into healthier, less-regulated products before the headwinds from sugary beverage taxes, GLP-1 adoption, and ultra-processed food concerns erode the core volume that generates the cash. The company's gross margin has held steady for five years, which shows real pricing power. But pricing can only offset volume declines for so long. If organic volume continues to fall while new acquisitions like Sabra, Siete, and poppi take years to reach meaningful scale, the cash engine that funds the transformation shrinks before the new portfolio is ready to replace it.
Open question
PepsiCo has brands that billions of people reach for every day, a distribution network built over decades, and five straight years of revenue growth even through genuine economic turbulence. At the same time, organic volume is declining, net debt jumped to $40.0 billion in 2025, regulatory pressure on its core products is accelerating across dozens of markets, and the company's biggest single customer accounts for 14 cents of every revenue dollar. Can PepsiCo raise prices fast enough, and reshape its portfolio quickly enough, to keep cash flows stable while the regulatory and consumer environment turns against the sugary drinks and salty snacks that built the business in the first place?
Compiled · 10-K · FY2025
Total Revenue (5-year)
2021
$79B
2022
$86B
2023
$91B
2024
$92B
2025
$94B
Revenue grew from $79B in 2021 to $94B in 2025, a 18% increase over 5 years.
XBRL · Total revenue · Segment breakdown not reported separately
Gross Margin Trend (5-year)
2021 2025
Gross margin moved from 53.3% (2021) to 54.1% (2025).
Operating Cash Flow (5-year)
2021
$12B
2022
$11B
2023
$13B
2024
$12B
2025
$12B
Cash Conversion
1.47×
At 1.47×, the company converts more than $1 of cash for every $1 it earns, a sign that reported earnings are backed by real cash coming in the door.
XBRL · 10-K Financial Statements · FY2025
FY2025
$40B
↑ 12% year over year
FY2024
$36B
Net debt rose 12% year over year, the company added more debt than it repaid.
XBRL · Balance Sheet · 10-K · FY2025
Ramon L. Laguarta
Chief Executive Officer
$24M
Steve Schmitt
EVP and CFO
$10M
Ramon L.
Laguarta Chairman of the Board and Chief Executive Officer
$24M
Steven Williams
CEO, NA
$8M
Silviu Popovici
CEO, EMEA
$6M
DEF 14A · Proxy Statement
Mar 4, 2026
Willemsen Eugene
CEO, International Beverages
$0.62M
Mar 4, 2026
Willemsen Eugene
CEO, International Beverages
$0.44M
Mar 2, 2026
Laguarta Ramon
Chairman and CEO
$4.68M
Mar 4, 2025
Gallagher Marie T.
SVP and Controller
$3.99M
Mar 3, 2025
Williams Steven C
CEO, North America
$2.71M
Mar 3, 2025
Flavell David
EVP, Gen Counsel & Corp Sec
$1.04M
Mar 3, 2025
Laguarta Ramon
Chairman and CEO
$7.74M
Mar 3, 2025
Willemsen Eugene
CEO, International Beverages
$1.54M
Mar 3, 2025
Krishnan Ramkumar
CEO, U.S. Beverages
$1.46M
Mar 3, 2025
Krishnan Ramkumar
CEO, U.S. Beverages
$0.03M
No open-market purchases and 11 sales, insiders have been net sellers over the past two years.
Form 4 · SEC filings · Last 24 months
Vanguard Group
10.1%
BlackRock
8.0%
State Street
4.3%
JPMorgan Asset Mgmt
2.5%
Geode Capital Management
2.5%
Morgan Stanley
1.8%
Northern Trust
1.1%
Goldman Sachs
0.9%
Vanguard Group is the largest institutional holder with 10.1% of shares outstanding.
13F filings
Regulatory
Several countries have imposed or are considering taxes on sugary beverages and snack products based on their ingredients. Mexico increased its sweetened beverage tax from about $0.09 to $0.17 per liter effective January 2026, and other jurisdictions continue to consider similar measures. These taxes increase product costs and can reduce consumer purchases.
Regulatory
New laws in multiple U.S. states and other countries restrict how the company can market and sell certain products. Texas requires warning labels on products with artificial colors starting January 2027, and various jurisdictions ban advertising to children, restrict sales in schools, or require color-coded ingredient labels. These restrictions can reduce sales and increase costs.
Regulatory
Many jurisdictions are requiring sustainable packaging, banning single-use plastics, and imposing extended producer responsibility laws that make the company pay fees to state governments. These requirements force costly investments in new packaging materials and infrastructure. The company must also meet minimum recycled content requirements and tethered bottle cap rules.
Supply Chain
The company sources raw materials from countries experiencing war, political instability, and trade restrictions. U.S. tariffs on China, the European Union, Canada, and Mexico have increased input costs. Water scarcity and extreme weather threaten production facilities and supplier operations, while tariffs may continue to impact supply chain costs unpredictably.
Consumer Demand
Consumer preferences are shifting away from certain product types due to health concerns, weight-loss drug usage like GLP-1 medications, and concerns about ultra-processed foods and ingredient safety. Consumers are increasingly buying from competitors, private label brands, and direct-to-consumer sellers online, which reduces demand for the company's products.
10-K Item 1A · Risk Factors
Cash vs earnings
AR growth
Inventory
Share dilution
Debt trend
·
One-time charges
Goodwill
·
Customer conc.
Money owed to the company is growing faster than sales.
Unsold products are piling up faster than sales are growing.
Debt relative to total assets has risen for three consecutive years.
10-K · XBRL · Computed signals