Industrials · FY2025 10‑K ↗ URI · NYSE
United Rentals, Inc.
1997 2025
1997 Company Founded
1997 IPO and U.S. Rentals Deal
2012 RSC Holdings Acquisition
2014 National Pump Acquisition
2014 Fortune 500 Achievement
2024 Yak Acquisition
2025 Revenue Growth Continues
Wikipedia history · XBRL financial data

United Rentals is the largest equipment rental company in the world. It owns a fleet of cranes, aerial lifts, generators, trench safety gear, surface protection mats, and dozens of other equipment types, all available to rent by the hour, day, week, or month. Construction companies, factories, energy firms, and municipalities pay to use the equipment temporarily rather than buy it outright. That single idea, rent instead of own, drives 86 percent of the company's $16.1 billion in annual revenue. The diagram below traces where the money goes.

How United Rentals Makes Money
flowchart TD A["Customer Demand Construction, Industrial"] --> B["Equipment Rental $13.5B/yr, 86% of revenue"] B --> C["Rental Revenue $16.1B total"] C --> D["Operating Cash Flow $5.2B/yr"] D --> E["Fleet Investment New Equipment Purchase"] E --> F["Owned Fleet Assets $22.5B OEC, 1.1M units"] F --> B C --> G["Ancillary Services Repair, Parts, Supplies"] G --> C F --> H["Used Equipment Sales Managed Lifecycle"] H --> D F --> I["Fleet Sharing Network 1,768 Locations"] I --> B

Five years of financial data tell a clear story of growth. Revenue climbed from $9.7 billion in 2021 to $16.1 billion in 2025. Operating cash flow rose from $3.7 billion to $5.2 billion over the same period. The business generates a lot of cash from its rental transactions, and that cash funds new equipment purchases, acquisitions, dividends, and share repurchases.

Total Revenue 2021 to 2025 ($ billions)
2021
$9.7B
2022
$11.6B
2023
$14.3B
2024
$15.3B
2025
$16.1B
Revenue has grown every year for five consecutive years, rising 66 percent from 2021 to 2025.

Gross margin has been less consistent. It rose from 39.7 percent in 2021 to 42.9 percent in 2022, then slipped back each year after that, reaching 38.2 percent in 2025. The company's own explanation points to a growing share of specialty revenue that carries lower margins than core equipment rentals, plus inflationary cost pressures on repairs, labor, and fuel. Revenue keeps climbing, but each dollar of revenue is leaving slightly less gross profit behind than it did three years ago.

$13.8B
Net debt at end of 2025, up from $9.5B in 2021

The debt load is the other number worth watching carefully. Net debt has grown from $9.5 billion in 2021 to $13.8 billion in 2025. Total debt as of December 31, 2025 stood at $14.2 billion, with $4.1 billion of that carrying variable interest rates. Interest rates on the company's debt instruments have risen significantly in recent years. The weighted average variable rate was 1.4 percent in 2021 and 5.4 percent in 2025. The company does generate enough operating cash to service this debt, but the size of the obligation means that any drop in revenue or rise in rates lands harder than it would for a less leveraged business.

What is goodwill?
When a company buys another business for more than the value of its physical assets, the extra amount paid goes on the balance sheet as goodwill. It represents things like customer relationships and brand recognition. If the acquired business later performs worse than expected, the company may have to write that goodwill down, which reduces reported earnings.

United Rentals has grown heavily through acquisitions, including the Ahern Rentals purchase in December 2022 and the Yak acquisition in March 2024. That acquisition history has left $7.1 billion in goodwill sitting on the balance sheet. The company's most recent goodwill test showed that all reporting units had fair values exceeding their carrying amounts, but by a smaller cushion than the year before. In 2024 the cushion was at least 60 percent. By 2025 it had narrowed to at least 32 percent. That narrowing is not a crisis, but it is a direction worth noting.

2022
milestone
Ahern Rentals Acquisition
In December 2022, United Rentals acquired the assets of Ahern Rentals, one of the larger independent rental companies in North America. The deal added fleet and locations but also triggered restructuring charges and accelerated depreciation costs that have weighed on reported margins in 2023, 2024, and 2025. The financial drag from Ahern is now fading, which the company says was a meaningful factor in its cost picture over those years.

The specialty segment is now a major part of the business. It represented 31.7 percent of revenues in 2025, compared with just 7.3 percent in 2013. Specialty includes trench safety equipment, portable generators, fluid containment systems, mobile storage, and surface protection mats. Adding Yak in 2024 pushed surface protection mats from 2 percent to 4 percent of equipment rental revenue in a single year. Specialty growth is a deliberate strategy, but it comes with complications.

Why specialty rentals carry different risks
Specialty equipment often requires setup, safety consulting, or technical services alongside the physical rental. That means the company takes on more legal and reputational exposure than it does when simply dropping off a forklift. Mistakes in areas like scaffolding design or trench safety can have serious consequences that are harder to price and insure than standard equipment damage.

Industrial customers, including energy companies, account for approximately 48 percent of rental revenue. That concentration creates a direct link between oil and natural gas prices and United Rentals' top line. When energy companies cut exploration and production spending, they rent less equipment. The company has no control over commodity prices, and a sustained drop in oil and gas activity would remove nearly half its revenue base from the strongest part of its demand picture.

48%
Share of 2025 rental revenue from industrial and non-construction customers, including energy companies

Equipment supply is another documented pressure. The company depends on a relatively concentrated group of suppliers. The top ten suppliers accounted for 52 percent of capital expenditures in 2025. New equipment costs have risen due to raw material prices and tariffs, and the company has said those cost increases could continue. If suppliers face financial difficulty or raise prices further, maintaining and growing the fleet becomes more expensive than the current plan assumes.

United Rentals serves 99 of the 100 largest metropolitan areas in the United States, yet its estimated North American market share sits at just 15 percent. The rental industry is highly fragmented, which means there is room to grow, but also means pricing power is limited by thousands of smaller competitors.
The Bet
Construction and industrial activity in North America stays active enough, for long enough, that United Rentals can keep filling its $22.5 billion fleet with paying customers at rates that cover its rising debt costs and equipment expenses. The specialty segment has to keep growing without eroding overall margins further, and the acquisition strategy has to keep adding revenue without piling on goodwill that later requires a painful write-down. If construction spending slows sharply, or if energy companies pull back at the same time, the business faces a simultaneous hit to nearly all of its major customer groups while carrying $13.8 billion in net debt.
Open question
United Rentals has grown revenue by 66 percent over five years, operates the world's largest rental fleet, and generates over $5 billion in annual operating cash. At the same time, gross margins are trending downward, net debt has grown to $13.8 billion, the goodwill cushion has narrowed, and nearly half of rental revenue depends on industrial and energy customers whose spending tracks commodity prices. Can the specialty segment keep expanding without further compressing margins, and does the company's cash generation stay strong enough to manage its debt load if construction and energy spending soften at the same time?
Compiled · 10-K · FY2025
Total Revenue (5-year)
2021
$9.7B
2022
$12B
2023
$14B
2024
$15B
2025
$16B
Revenue grew from $9.7B in 2021 to $16B in 2025, a 66% increase over 5 years.
XBRL · Total revenue · Segment breakdown not reported separately
Gross Margin Trend (5-year)
2021 2025
Gross margin moved from 39.7% (2021) to 38.2% (2025).
Operating Cash Flow (5-year)
2021
$3.7B
2022
$4.4B
2023
$4.7B
2024
$4.5B
2025
$5.2B
Cash Conversion
2.08×
At 2.08×, the company converts more than $1 of cash for every $1 it earns, a sign that reported earnings are backed by real cash coming in the door.
XBRL · 10-K Financial Statements · FY2025
FY2025
$14B
↑ 6% year over year
FY2024
$13B
Net debt was roughly stable year over year.
XBRL · Balance Sheet · 10-K · FY2025
Matthew Flannery
Chief Executive Officer
$12M
Craig Pintoff
Executive Vice President
$5M
William (Ted) Grace
Executive Vice President
$4M
Michael Durand
Executive Vice President
$3M
Joli Gross
Senior Vice President
$2M
DEF 14A · Proxy Statement
Apr 27, 2026
Gross Joli L.
SVP, Chief LGL & Sustain. Off.
$0.29M
Apr 27, 2026
PINTOFF CRAIG ADAM
EVP, Chief Admin. Officer
$2.37M
Apr 24, 2026
Limoges Andrew B.
VP, Controller
$0.54M
Apr 24, 2026
Flannery Matthew John
President & CEO
$22.43M
Feb 2, 2026
Singh Shiv
$0.05M
Feb 3, 2026
Grace William E.
EVP, CFO
$1.18M
Feb 2, 2026
Durand Michael D
COO
$1.97M
May 13, 2025
Gross Joli L.
SVP, Chief LGL & Sustain. Off.
$0.25M
May 12, 2025
Limoges Andrew B.
VP, Controller
$0.50M
Apr 29, 2025
Durand Michael D
COO
$0.69M
1 purchase and 13 sales by insiders over the past two years.
Form 4 · SEC filings · Last 24 months
Vanguard Group
11.5%
BlackRock
7.9%
JPMorgan Asset Mgmt
4.6%
State Street
4.6%
Capital Research Global
4.2%
Geode Capital Management
2.6%
Morgan Stanley
2.4%
Goldman Sachs
1.4%
Vanguard Group is the largest institutional holder with 11.5% of shares outstanding.
13F filings
Oil and Gas Price Volatility
A large part of the company's business depends on oil and natural gas companies renting equipment. When oil and gas prices drop significantly, these companies spend less money on exploration and production, which means they rent less equipment from this company. This could seriously hurt revenues and profits.
Debt and Refinancing Risk
The company has $14.2 billion in total debt as of December 31, 2025, with $4.1 billion bearing variable interest rates. If interest rates rise or the company cannot refinance this debt on acceptable terms, it could face higher costs and reduced financial flexibility to fund operations and growth.
Equipment Supply Chain and Costs
The company depends on key equipment suppliers and is exposed to their financial difficulties. Additionally, costs of new rental equipment have increased and could continue rising due to raw material costs and tariffs, making it harder for the company to maintain its fleet at expected cost levels.
Goodwill Impairment
The company has $7.1 billion in goodwill from past acquisitions on its balance sheet. If future business performance disappoints or market conditions worsen, the company may need to write down this goodwill, which would negatively impact reported earnings and financial condition.
Specialty Segment Expansion Risks
The specialty segment now represents 31.7 percent of revenues compared to just 7.3 percent in 2013. Expanding into new services like scaffolding design and equipment consulting creates increased legal, operational, and reputational risks that are harder to predict or insure against.
10-K Item 1A · Risk Factors
Cash vs earnings
AR growth
Inventory
Share dilution
Debt trend
·
One-time charges
Goodwill
·
Customer conc.
Nothing flagged.
10-K · XBRL · Computed signals